Promoting Your Foreign Language Program
28% of students make their foreign language choice in middle
school based on teacher input.
Parents are #1 in foreign language selection. Language teachers are #2!
Parents want to know about future career opportunities; Students
want to know about culture and food.
Positive associations: fun to learn, family connections,
interesting culture
Negative associations: difficult to learn, history
+ Find a way to get into the feeder schools – Can the
advanced class make a video? – Promote the German Honor Society to encourage
honor students
+ Be excited about what you are teaching, even grammar, to
convey enthusiasm
+ Take all offers for help, from parents, from guest
speakers, former students
+ Put all positives on announcements, inform the parents,
open house, community events
+ Letters and email to parents about being excited about
having their students in level 3, discuss the curriculum and objectives
+ Use upper level students to read to, perform plays,
recruit lower level students.
+ Bumper Stickers – let the students design, sell at cost.
What do Principals want? A quality program, enrollment
numbers, no complaints from parents or teachers, quality new teachers, college
readiness
Only 20% of students study a foreign language at one
time. All other industrial nations are
at 80-90% level and many students study multiple languages.
Many people regret not going further with their foreign
language. Is there anyone who regrets
being able to speak a second (or third) language?
Transatlantic Trade and Investment Partnership (TTIP)
between the EU and USA – German makes a difference for careers in business.
+Every student should be able to answer: What is the
relevance of learning this language?
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